Now a big factor for the success of restaurants is inseparable from the food delivery platform, but many people can’t do well with the food delivery platform. How to do a good food delivery platform?

Today, the editor will analyze the attributes of the food delivery platform. These two main reasons lead to the failure of new store openings

1. New store opening, low price drainage ========================================

Many novice catering people will make a common problem. The new store wants to attract customers at a low price, because it needs orders and wants more people to order, so I have to lower the price to let customers order. kill your store,

When you open a new store, it is right for you to make low prices, but at this time, the customers you attract want to make your orders cheaper. When he thinks you are cheap, he will order your order, because your low price does not make money. In order to gain popularity, what will happen to the price increase next month? Without the repurchase rate and order conversion rate, the store basically collapsed.

Second, the agent operating company

Many people don’t know how to take out food, and they don’t know how to do it by themselves, so they will find an agency to operate it. In fact, it doesn’t mean the operation is bad, but most people will bring your store down. Why?

Because the agency business is for profit, it is to earn your money, and it helps you do the basic settings of the store in the early stage, beautify the picture, set the price, poster, store, etc. These basic operations, but it will kill you in the future promotional activities your store.

How to promote the event?

The agent operation company will let you spend money to buy traffic. This is the most normal and simple operation of takeaway, without technical content. As long as you spend money, you will have orders. If you don’t spend money, you won’t have an order. Therefore, his actions do not take into account the conversion rate of the store. If your conversion rate into the store does not exceed 8%, then the conversion rate of the order does not exceed 20%. At this time, if you open a promotional store, it will be difficult for you to do well in the future. Even if you do, you must Each of your profits will be greatly reduced.

Because the food delivery platform has a label for each merchant, if you pay for traffic, he will think you are a paid merchant, so if you don’t pay, there will be no orders. Novices must remember these two points when opening a restaurant. point.

So what is the logic of doing takeout?

1. Repurchase

One of the most fundamental reasons for takeaways is buybacks. Repurchase is an important factor in determining an excellent takeaway store. Repurchase accounts for 70%, that is, a customer who orders your product twice within 7 days, 30% can order your food within 7 days. Your store does not require any skills, that is, as long as the products taste good and the category is good, you don’t need much skill.

1. In-store conversion rate

Be sure to meet the conversion rate of the first ten days, that is, the ten-day conversion rate is 8%, and the order conversion rate is 20%. This data is kept for 10 days. Even if your price is relatively high, you must keep it for 10 days. If you can’t, you have to keep the S order. After the S order is qualified, there will naturally be an order.

In fact, the food delivery platform has a business district level. For example, everyone sells fried chicken. I sell it for 20 yuan. The commercial area around me sells 15 yuan and the highest is 17 yuan, so my early data is normal. The platform will push the customer unit price to 20 yuan, because the food delivery platform also has a customer circle, so whether it is a restaurant or takeaway, we do not make low prices. Customers, because low-priced customers are not profitable.

Summarize

Catering must have its own positioning, quality, taste, we only do a small number of people, profitable people, don’t follow the trend of promotion, don’t attract traffic at low prices, control repurchases, extreme products and quality, honest management, conscientious enterprises Don’t worry about business, just like and follow if you like it, if you have good opinions, welcome to discuss in the comment area!