How to create an advertising structure for cross-border e-commerce operations
For cross-border e-commerce operations, advertising is an important means of product drainage and one of the main channels for product traffic sources. As long as the advertisement is pushed well, there is no trouble in attracting traffic and promotion. The most important thing in advertising promotion is the advertising structure and advertising bidding ranking. Next, I will share with you how to create an advertising structure for cross-border e-commerce operations?
- Understand the basic logic of advertising
For the Amazon platform, the most discussed is the platform’s A9 algorithm, in which advertising has a pivotal influence and role, allowing links to get paid “weight”, which can improve the ranking and sales of links more quickly.
Establish an advertising system
Choice of advertisement type
At present, the proportion of product advertisements is larger, and this type of traffic is the largest, so the competition must also be increased, and the effect will be more intuitive.
- Choice of bidding strategy
High bids mean priority in display, priority in exposure time and exposure position of advertisements, taking the lead.
- Choice of matching method
There are many ways to match advertisements, such as precise match, phrase match and broad match. Different matching methods bring different traffic accuracy. The more open the matching method, the greater the traffic brought, and of course it will also contain a lot of invalid traffic. .
- Advertisement optimization principles
The optimization process is more difficult and the most complicated. In many cases, advertisements do not develop according to our expectations. Even from our perspective, the results that should be taken for granted may not necessarily be presented. Therefore, how to use the correct Timing, the use of advertising to achieve the goal is king.
Three, advertising promotion stage analysis
The advertising promotion stage is mainly divided into two situations: the growth period and the mature period. These are the periods when the link has a certain competitiveness, which is different from the new product period or the recession period. It can avoid the deviation of the advertising data caused by the lack of link competitiveness. The effect is large and not conducive to analysis.