Amazon Launches Big Deals to Boost Consumer Growth on Cyber Monday

As the clarion call of the consumer carnival officially sounded, Black Friday, which set a new record in sales, has just passed, followed by a surprise attack on Cyber ​​Monday. Obviously, the e-commerce platforms and e-commerce sellers who have just tasted the sweetness of the promotion are naturally unwilling to miss such a good growth opportunity. For example, in order to attract more users to place orders, Amazon has launched a number of heavy benefits during Cyber ​​Monday.

First of all, in terms of cash red envelope incentives, in addition to providing consumers with a strong discount of 30% OFF, Amazon also set up 5%-80% coupons. Get a $100 shopping gift card; Secondly, if Amazon members apply for a Prime Rewards Visa card or shop in designated categories during this period, they will also get red envelopes and cash back.

Finally, in terms of high-quality services, in order to provide consumers with a good shopping experience, Amazon has also launched a buy-now-pay-later option that users can choose. Has been heavily recruited.

It is not difficult to see that with the launch of a number of discount benefits, Cyber ​​Monday, which has more room for imagination, seems to have become a must for e-commerce giants like Amazon. Just like in the U.S. retail market, after Black Friday’s online sales exceeded 9 billion, people have greater hopes for Cyber ​​Monday.

According to Adobe’s data forecast, the sales of e-commerce in the United States will continue to grow during Cyber ​​1 this year, and is expected to reach 37.32 billion yuan. Among them, Cyber ​​1 (November 28) will become the largest shopping day in the United States this year. In this context, Amazon, which has frequently resorted to big moves, has also experienced rapid growth in e-commerce sales during its big promotions, and is expected to reach US$100.01 billion, a year-on-year increase of 17%.