How to open a store on Amazon to get search results page traffic
Amazon sellers will find that since Amazon’s algorithm rectification, traffic and sales have dropped significantly, all due to the adjustments made to Amazon’s search results page. The current Amazon search page is increasingly displaying sponsored products, Amazon brands, and recommended products. After various recommended products, the organic search results will appear. So, how does Amazon open a store to get traffic to the search results page?
- Product reviews are displayed in different ways
The information in the Editorial recommendations column newly added by Amazon to the search results is not directly provided by Amazon, but product recommendation articles written by third parties, which bring reference information for potential buyers to choose, thereby promoting purchases. To some extent, it can also be regarded as another form of commentary.
Sellers who open a store on Amazon can try to find editors to let them recommend their own products, find corresponding blogs through the titles of some articles and blogger names, contact bloggers to write product recommendations, and it can also be used as an off-site promotion channel.
- Skillful use of associated traffic
Amazon adopts a push shopping model. When a buyer searches and clicks on Listing, the search result page will be covered by the Listing page, and similar or other products recommended by other buyers will appear on the page for buyers to choose. After buyers enter other Listings, Amazon sellers can pull buyers into their products through association.
Amazon sellers can also place advertisements below competing products in the form of advertisements. The selected objects can be products with Amazon’s Choice in front of their own products or products recommended by articles, or star ratings or price advantages. I am strong.
- Emphasis on brand power
Amazon is paying more and more attention to the power of the brand, further amplifying the influence of the brand on the platform, and launching exclusive brand advertising spaces. For sellers who are resident on Amazon, it is very important to pay attention to the influence of the brand, but it is not recommended for immature and not well-known sellers to play such advertisements, it will only waste money.