Introduction to Amazon Seller Training 'Golden Shopping Cart'
On the Amazon platform, the role of the shopping cart can not only help merchants to drain traffic, but also increase sales for merchants. In order to provide customers with the best shopping experience on the platform, sellers must meet the corresponding requirements to be eligible to participate in the competition for shopping cart display space. Today’s Amazon seller training class will take everyone to understand the importance of shopping carts.
- Introduction to Amazon’s “Golden Shopping Cart”
One of the main features of the Amazon platform is that multiple sellers can sell the same product, and these sellers can obtain the “recommended quotation” of the product through competition, which is commonly known as the “golden shopping cart”. The recommended offer is displayed on the upper right top of the listing product details page. As long as the product can be delivered to the customer’s delivery address, the customer can add it to the shopping cart or purchase it directly.
Satisfy the basic conditions for obtaining “recommended quotation”
Have a professional seller account.
Brand new product.
Comply with Amazon market fair pricing rules.
How to increase the probability of “recommended quotation”
Set Competitive Prices for Items
Always use the tools Amazon provides to check your pricing and make sure it is competitive.
- Provide faster shipping and free shipping
Offer a faster shipping solution like FBA, and you are more likely to win a referral offer.
- Provide first-class service
Amazon evaluates customer service through several different aspects. Sellers can pay more attention to indicators such as “order defect rate”, “cancellation rate” and “late delivery rate” in the account status.
- Keep stock in stock
Once the stock is out of stock and the customer places an order and there is no product to buy, the recommended offer will be lost. Especially during big promotions such as Prime Day and Black Friday Cyber Monday, it is easy to lose the recommended offer due to out-of-stock. Therefore, we must pay more attention to the inventory situation to avoid out of stock.