Precautions for cross-border store opening and operation during Black Friday and Cyber Monday
Black Friday Cyber Monday is the peak shopping season for overseas users before the end of the year. During the event, the transaction volume of overseas e-commerce platforms will be very large. For sellers who open stores across borders, this is undoubtedly a good time to increase product sales! Under normal circumstances, cross-border sellers who have no operating experience usually choose to find an agent to operate and manage during this period. So, what should be done to open a cross-border store on behalf of Black Friday and Cyber Monday? What are the precautions?
- Check whether the listing is normal
First of all, be sure to check whether the listing display is normal, especially before, during and after the big promotion. If the listing display is abnormal, it will directly lead to the unsold goods. If you miss this wave of traffic, it may also lead to stockpiling. Therefore, cross-border store opening agency operations must always check Listing.
- Are the activities on the site going on normally?
It is very important to check for overlaps in all activities involved before the event runs. Because it involves the seller’s profit, if the activities overlap, it may lead to a situation where the goods are sold but the operation is at a loss. Therefore, we must follow up in time, open a case with Amazon if there is any abnormality, or directly contact the account manager to solve it, and close the listing when necessary.
- Check the advertising budget and advertising effect
Many sellers will increase their advertising efforts during the big promotion period, so they must always check whether the advertising budget is sufficient, how well the traffic brought by the advertisements converts into transactions, and eliminate invalid traffic and invalid keywords in a timely manner.
- Analyze competitors
During the event, make a detailed record and analysis of competitors, and keep it for follow-up event review.
Cross-border store opening agency operation is a team that provides operation hosting services for cross-border store opening sellers. It can use professional operating methods and mature operating experience to help sellers achieve success!