Cross-border store sellers how to get customers at low cost during Black Friday
Black Friday and Cyber Monday are the peak seasons for overseas sales. Just like Double Eleven and Double Twelve in China, they belong to overseas shopping festivals. Many overseas consumers will buy holiday necessities during this period. Overseas e-commerce platforms will also launch some promotional activities during this period, on the one hand to meet the shopping needs of consumers, and on the other hand to help sellers bring more conversions. So, how can cross-border sellers achieve low-cost customer acquisition during Black Friday?
- Low-cost wide reach
Sellers who open stores across borders can place big words and set dynamic bid increases or decreases for these big words at extremely low bids. At this time, they may only need to invest a budget of 50 US dollars to get clicks. Get more clicks when you’re on a tight budget.
- Staggered peak competition
Before the start of the peak season, most cross-border sellers will invest more budget to achieve “preemption”, so the bidding price will be high, we can “detour”, through continuous observation and summary, the competition is relatively less intense , that is, during the time period when the cost-per-click is lower.
- Keywords and products linked
On special festival days, big words related to festivals, such as: Christmas gifts, Black Friday Cyber Monday, World Cup, etc., can be linked to products, and the traffic can be directly directed to The sub-page of the brand flagship store can also use its built-in custom picture function to launch a special marketing page for Black Friday and Cyber Monday to further create a shopping atmosphere and increase consumers’ “impulse” to buy!
It is reported that there has been some weakness in the consumer market in the past two years. But it is gratifying that the total amount and amount of cross-border e-commerce imports have increased. Although the increase is not as large as the previous two years, in comparison, the growth momentum of imported consumption still exceeds domestic consumption. Sellers who open cross-border stores should also seize the peak sales season at the end of the year to continuously expand sales results.