What to do if Amazon operates new products on behalf of you to create explosive models
For Amazon’s agency operations, new product operations are often encountered. Doing it well can not only bring more traffic and sales to the store, but also increase its own income. Therefore, it is very important to learn how to operate new products. Next, let’s take everyone to understand how Amazon’s agent-operated new products create explosive models. Let’s take a look.
- Measurement
The purpose of testing products is actually to screen products, and to screen products that can be controlled by existing operating resources and strategies. Under normal circumstances, 300-500 sets of goods will be sent at a time for testing, and within a month, it will be quickly judged whether it is worth promoting based on keyword promotion, advertising, and sales. Sending too much will cause redundancy due to market changes/product quality and other issues.
If you find that the product ranking has improved rapidly and sales have increased steadily after the product test, you can create a new link to ship. And this test link is a seed link, and the new link will be shipped, and then the old link will be merged, and comments will be shared, so that it will be pushed faster.
- Link Optimization
Before starting to promote products on behalf of Amazon, you must optimize the link in place. Title, picture, five-point description, Search Term, video, brand story, A+ page, QA, Review and other parameters of some pages. Optimizing links can not only bring more natural search traffic, but also increase the weight of products.
Three, advertising play
- Concentrated and precise traffic words
The traffic words are concentrated and precise, and you can use 2 manual precision + automatic methods to start the game. For manual precise words, it is necessary to choose core words with high traffic and strong correlation.
- The concentration of traffic words is not precise
The concentration of traffic words is not precise, what needs to be done for this kind of product keywords is to play related advertisements.
- Dispersion of traffic words
The product that traffic words are dispersed. If you pay attention to the traffic ratio of the product, you will find that each word may be less than 5%, but the total traffic words are hundreds or thousands.
- Data Analysis
Data analysis is essential. Amazon’s agent operation should record the keyword ranking table, category ranking table, sales flow table, CPC effect table, and competitive product analysis tracking table every day, and always pay attention to the traffic situation of new products.
- Registration activities
Amazon’s agent operation can promote link improvement through big promotions, such as: limited-time flash sales, seven-day flash sales, and so on. Use the popularity and discounts of the event to drive product sales and links.