The difference between Amazon cross-border e-commerce video types
On Amazon’s cross-border e-commerce platform, video categories include main image videos, unboxing videos, and buyer show videos. Different video categories have different placements and functions. Today, I will introduce to you the differences between the types of Amazon cross-border e-commerce videos. Let’s take a look.
- Main picture video
The main picture video is placed on the listing homepage, the seventh pit of the main picture position, which belongs to the promotional video of the product, so that customers can understand the product more comprehensively.
The advantage of cross-border e-commerce main picture video is to display products more comprehensively. Through the advantages of video introduction, customers can have a clearer understanding, thereby promoting conversion.
- Buyer show video
There is a video position at the bottom of the product listing page, where you can see buyer show videos or related videos. If there is no buyer show video for the product, the video on the product Lisintg page may not display the video, or it may display related videos of competing products from other stores. This will cause customers who enter the store through keyword search to be diverted from the traffic because of the video, so the merchant should find a way to occupy the video module on the product listing page.
The characteristics of the cross-border e-commerce buyer show video are mainly for displaying, trying out, and praising products. The method is more conducive to promoting the intention of customers to place orders.
- Unboxing video
The unboxing video, generally no less than 5 minutes, is suitable for technological products with complex operations and many functions, and there will be accessories display, usage tutorials, etc. Although it is just a simple unpacking to show the product and the accessories included, the unboxing video can better dynamically show the details, allowing customers to intuitively know some of the product’s features and usage methods.
The advantage of the cross-border e-commerce unboxing video is that it may enter the related video list of other competing products, which can help product exposure and store traffic.