Amazon's Black Friday Cyber Monday Stocking Guide
Starting from October, the cross-border e-commerce market will usher in a wave of promotion peaks! Many cross-border sellers hope to sprint 2022 sales during the second half of 2022 during the promotion period. To grasp the “life-saving straw” during this peak traffic period and fight a beautiful final battle for the transformation of the store, it is best for the merchant to start stocking up one to two months in advance.
- Prepare overseas warehouses to improve flexibility
Overseas warehouses must be the first choice for stocking up in peak seasons, providing services such as warehousing, one-piece delivery, return and exchange, transit, labeling and replacement, which can reduce logistics costs, shorten package timeliness, improve store praise, increase product exposure, and enhance buyer experience. And many other advantages can improve the flexibility of goods distribution and deal with various emergencies. What’s even more gratifying is that when one of your links is out of stock, the overseas warehouse can help you replenish it at the local Amazon warehouse at any time to avoid loss of sales. At the same time, you can also enjoy the high-quality service of buyers returning goods.
It is a “natural law” that logistics channels are not smooth before the peak season, so logistics will be delayed for a certain period of time. Generally speaking, overseas warehouses are one of the best ways to deal with logistics delays. Stocking products to overseas warehouses at target sites in advance can help It saves a lot of time for sending from home to abroad, and the speed is relatively faster.
- Reasonable delivery plan and time
Sellers can check your recommended replenishment quantity, and FBA+ inventory may still have the capacity of different storage types. You can expand the Replenishment Limits Monitor at the bottom of the page to view your replenishment limits by storage type in Restock or Shipment Progress. At the same time, plan your shipments in advance, please allow ample delivery time for suppliers and carrier partners, during the busy sales season, it may take longer to ship inventory to Amazon fulfillment centers. Therefore, all sellers are requested to deliver the goods to the Amazon fulfillment center on time before the important shopping event date, so as to ensure that the goods are fully stocked during the holiday sales season and ensure that the inventory is sufficient at any time.
- Reasonably plan inventory
As a store operator, merchants need to have a clear understanding of their product inventory and sales, and then decide when to start preparing for replenishment by calculating the product sales cycle and the product’s safety stock quantity. It is best to start preparations when the stock quantity of the product is close to the safety stock.
From the perspective of the past, it is for products that have been sold in the past and have been on sale. You can roughly judge the off-peak season of sales by observing historical data, so as to stock up. But just relying on past data is not enough, the past does not represent the present. Past data can only be used as a general reference to judge. Therefore, based on the current sales volume, it is the most accurate to judge the sales status of your products. Based on the average weighted sales volume for a period of time, estimate the future sales volume, and how many days the goods will be prepared for delivery.