What should I do if Amazon has too many negative reviews and the product is discontinued?
When a store product is discontinued, one of the most important reasons is that NCX is too high. Therefore, this article will introduce what to do if there are too many bad reviews on the Amazon store and the product is discontinued.
- What should I do if the negative reviews are too high and the product is discontinued?
Although negative reviews will not affect account performance at present, Amazon will compare the performance of various sellers based on this indicator, which will also indirectly affect the traffic matched by the product, and may also affect the ranking of sellers. If it is more serious, it will Caused Amazon to force removal of inventory.
Monitoring the negative review health of listed products can better serve buyers. On the Voice of Buyers dashboard, you can review buyer reviews to identify issues that impact the buyer experience.
- Create a removal order for asin.
If a product is sold through FBA and the reviews on the Voice of Buyers dashboard indicate that the buyer received the wrong product, it is recommended to remove the inventory for this asin and relabel the product. If these reviews indicate that the item is damaged due to improper internal packaging, is defective, or does not work as advertised, it is recommended that the product inventory be removed or disposed of.
- Edit the product details page.
If these comments indicate that the product detail page is confusing buyers, it is recommended that this page be updated. Some common issues include missing compatibility details, incorrect size charts, and low image quality. Please click “Edit Product Information” to change the product name, product highlights, product description or pictures.
- Relaunch the product.
If you believe that customer reviews do not indicate any systemic issues with the product or listing, you may relist the product without contacting Amazon. However, addressing issues that create a negative buyer experience in a timely manner can help avoid listings being withdrawn.
Find a suitable solution to this problem. If the product is discontinued because the size of the product is unclear and the buyer is confused, just edit the product details page.
Specific steps are as follows:
Open the link in the notification: On the Voice of Buyers dashboard, review buyer reviews to identify issues impacting the buyer experience, click Fix Issue.
Continue to click “Solve Problem” to re-edit the product information, and click “Save”.