How Amazon Operations Training Improves Product Exposure
For Amazon operations, increasing product exposure is the guarantee for product conversion. Only with sufficient exposure can more traffic be attracted, and the prerequisite for product conversion is traffic. Today’s Amazon operation training course will show you how to increase the exposure of your products. Let’s take a look.
- Product main image
The main image of the product must have a pure white background and be a physical display. The main image should cover at least 85% of the entire image without any text description or watermark.
- Product title
The title of the product is the basic factor affecting the search ranking. A good title should not only express the basic information of the product, but also conform to the buyer’s search habits. Therefore, the most important thing about Amazon’s operation training is to cultivate market competitiveness and how to gain traffic among many competitors.
3、Search terms
The keywords set in the Search Term are equivalent to the database. When customers search for keywords, if these words happen to be written in the search term, automatic matching can be performed, including exact matching, phrase matching, and fuzzy matching. Therefore, Amazon operations can add more product keywords when filling in the seach term.
- Product price
Observe the relationship between product price and ranking every day, so that the ranking will maintain a steady upward trend until the target ranking is reached or exceeded; after reaching the target ranking, gradually adjust the price upwards, continue to observe the ranking changes, and finally determine a stable and competitive pricing; Observe the ranking changes for a long time. If there is a strong competitor and the ranking drops, it is necessary to adjust the pricing strategy in time.
- Account weight
The correlation between keywords and products is an important condition that affects search rankings, and it is also a basic factor that affects account weight. The Amazon platform attaches great importance to the buyer’s purchasing experience. If the Amazon account performance indicators are very good, the account weight will increase accordingly.