Introduction to Promotion Channels of Cross-Border E-Commerce Course

Nov 18, 2022
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Traffic is very important for Amazon sellers. Without traffic, it means that the product lacks the guarantee of conversion. Today’s cross-border e-commerce study class mainly introduces the three main channels of website drainage.

  1. Natural traffic channels

  2. Category: Selecting the correct category can greatly improve the matching degree of customers looking for products.

  3. Title: The writing method of the title is summarized as: “Central keywords + important selling points of the product + central features of the product”, and the title should display 2-3 different central keywords.

  4. Description: In the five-point description of the product, the central selling point of the product must be placed at the forefront, and it must echo the product image to show the product’s characteristics.

  5. On-site CPC advertising

Advertisement is one of the important ways of traffic on the site, and a good advertisement can bring considerable traffic to the product. Operations can add keywords with low conversion rates to negative keywords. Create a new ad group for keywords with high conversion rates, and increase the click budget to achieve the best ad conversion effect.

  1. Activity Reporting in Amazon

  2. Best Deal (BD seckill/weekly seckill): To participate in BD seckill, you can only apply for registration through the investment manager. Generally, it can last for 2 weeks, covering the US station and Japan station.

  3. Lighting Deal (LD Lightning Deal): LD Lightning Deal is divided into two types: time-limited Lightning Deal and 7-day Lightning Deal. The difference between the two lies in the activity time and charging standard.

  4. Deal OF The Day (DOTD): The flash sale lasts only one day. It is an event that Amazon officially invites sellers to participate in. There are only three advertising slots per day, which is extremely rare.

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