How Amazon Seller Training Can Reduce Product Return Rates
For Amazon sellers, reducing the return rate of buyers is an important means to protect rights and improve conversion effects. On the one hand, an excessively high return rate will lead to greater cost losses. On the other hand, buyers’ return may also bring negative comments. Therefore, how to optimize and reduce the buyer’s return rate is very important!
The loss caused by the return
Round-trip final delivery fee and commission. Amazon also charges a 3% commission for the final delivery fee of the product from the FBA warehouse to the customer, as well as the return of each order.
Loss of packaging or product damage. In the process of returning or trying the product, the customer may break the packaging of the product, and then it will be regarded as damaged by Amazon and included in the unsellable inventory. For this kind of damaged product, we can only discard it, so the procurement and logistics costs of the product itself are also lost.
How to reduce user returns
Strictly control the quality of products
Amazon customers have relatively high requirements for product quality. If there is a problem with product quality, the return rate will definitely be very high!
- Write the listing truthfully and accurately
When writing the listing, the content should be true and accurate, so as to prevent the buyer from finding that the description does not match the actual product after receiving the product, thinking that he was deceived and angry and causing the return of the product.
- Optimize product packaging
European and American customers pay more attention to product packaging when shopping. When they give a product an impression, the exquisiteness of the packaging accounts for a very large proportion. They can use some simple, beautiful and elegant packaging.
- Optimize according to buyer’s feedback
You can focus on the customer’s evaluation of the product, or download the return report, check the reason for the customer’s return, and then optimize the product in a targeted manner.
- Avoid excessive price fluctuations
If a customer has just received a product and sees a significant price reduction on the product, they will most likely choose to return it and buy it again, so avoid significant price reductions.