Cross-border Operations Training Seasonal Product Considerations
For cross-border sellers, seasonal products are usually cyclical hot-selling products. Once the season is over, it becomes difficult to convert orders, just like selling cotton-padded jackets in summer and short-sleeves in winter. Phenomenon. Therefore, there are many precautions for cross-border sellers to sell seasonal products. Today’s cross-border operation training course will take you to understand the precautions for seasonal product sales.
- Logistics
Under normal circumstances, in order to maximize the profit of products, most cross-border sellers will choose to ship by sea, but it should be noted that the cycle of sea freight is relatively long, so it is necessary to prepare in advance before the season, and ship to overseas warehouses, so as to avoid Logistics influence promotional plans.
- Comments
Seasonal products have a very short cycle, so be sure to prepare linked reviews in advance to minimize the promotion cycle. There are two main ways to get comments:
The first, parent-child variant. Sellers can start selling products and accessories of the same category and value first, advertise normally, accumulate reviews, and then share these links and seasonal products as parent-child variants for review sharing.
The second is to advertise directly. You can quickly attract traffic and promote by advertising links, and slowly accumulate comments. After you have comments, you must formulate an advertising strategy and find a way to push the keyword ranking to the homepage in the shortest time.
- Replenishment
There is also a saying about seasonal product replenishment. There is a special category of holiday products, such as Christmas season products, Spring Festival products and so on. This kind of product can be stocked up more, but it is better not to replenish the stock if it is out of stock, because the product is likely to be unsalable after the holiday. If it is not a holiday product, you can replenish it according to the sales volume.