Before the peak season, what do sellers need to pay attention to?

In a few days, the last peak traffic season of 2022 will begin. The final promotion, Black Friday Cyber ​​Monday, took the lead in Europe on the 18th of this month, and then started successively in Australia, the Middle East, North America and other global sites. It is believed that most of the sellers are already gearing up and ready to go, ready to achieve this year’s performance curve overtaking.

Therefore, before the big promotion, it is necessary to avoid risk problems in your own account. According to the experience of past years, on the eve of the peak season, seller account problems often occur, resulting in missing the peak traffic during the peak season, and finally all the efforts of the year have come to naught.

Therefore, what should sellers pay attention to before Black Friday Cyber ​​Monday begins?

1. Matters needing attention before the promotion

1. First of all, sellers need to be reminded that, this year’s Black Friday Cyber ​​Monday, two new conditions have been added for reporting Prime exclusive discounts:

The product must have a valid reference price (List Price or Was Price)

The member-only discount price reported for the Black Friday Online Promotion must be at least 10% lower than the reference price

Avoid situations where the report cannot be submitted or the set reference price has not passed the verification of the Amazon system.

2. The second is to operate in compliance and maintain account security.

Every year when it comes to Prime Day or Black Friday Cyber ​​1 promotions, Amazon’s policies will be tightened, and the frequency of account scanning will increase before the peak season, so sellers must avoid some risky operations. Check the performance notification in time, pay attention to the “Policy Compliance” section of “Account Status”, confirm the rating of the account status, and check whether there is a risk of deactivation every day.

At the same time, pay attention to whether the sellers around you and the forum sellers have any account risks due to any problems recently, such as: variant violations, subject being prohibited from displaying and other issues. In addition, sellers need to always pay attention to Amazon’s policy trends to avoid behaviors that violate Amazon’s policies. Otherwise, if there is a problem with the account before the peak season, the previous preparations may fall short.

2. Self-check the listing

Conduct self-examination on the title, five points, ST and other sections to see if there are sensitive words to avoid the occurrence of “pesticides”. At the same time, pay attention to checking trademark infringement, copyright infringement, patent infringement, etc. to avoid the risk of being dropped.

At the same time, if there is an iterative update or discontinuation of the product in the near future, the seller should also update the listing in time to ensure that the listing information matches the product.

3. Check promotional activities to avoid overlapping discounts

This is a common mistake sellers tend to make during the peak season. Either because of misremembering the time of the promotion, the discounts are superimposed, or the 20% off products are set to 80% off, so all sellers must carefully check the discount setting before the promotion starts to avoid the situation of “zero yuan purchase”.