Cross-border store opening and new product launch methods to increase exposure

Nov 16, 2022
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For sellers who open a cross-border store, the most important thing for a new product launch is exposure. Only with product exposure will it bring more clicks and conversions, and the data will become better and better. Therefore, new product launches want to quickly obtain Orders, the best way is to increase product exposure. So, what are the ways to increase the exposure of cross-border store opening and new product launch?

  1. Product optimization

The better the ranking of the product, the higher the exposure will naturally be, so the direction of product optimization is mainly to optimize the customer’s browsing page, such as: main picture, review, price, etc. These contents are all when customers search for products and view product details. It can be seen that it is also an important factor affecting product ranking.

  1. Ad optimization

  2. Word correlation: It is necessary to optimize the correlation between search terms and product advertisements. The higher the correlation between search terms and advertising keywords, the greater the probability of matching and the higher the probability of advertisement display.

  3. Accuracy of words: The more accurate the keywords of product advertisements, the higher the efficiency of traffic brought, and the occurrence of invalid traffic can be avoided. If you find keywords with a lot of clicks but no conversions in the advertising data report, you can set fine or no for them to avoid more costs.

  4. Advertisement real-time position: You can search the advertisement keywords on the front end to see the position of the advertisement. For different positions, you can increase the ranking of the advertisement by increasing the bid and comparing the high-ranking competing advertisements, thereby improving the advertisement’s position. exposure.

Sellers need to pay close attention to and maintain the launch of new products in cross-border stores. Only by doing a good job in the early data of new products can the later maintenance be easier.

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