Cross-border e-commerce Amazon's latest collection rules sharing
For cross-border e-commerce sellers, mastering the platform’s collection rules will help product exposure and drainage. The better the platform’s collection effect, the higher the product’s weight. Today, I will share with you the latest collection rules of the Amazon platform, and cross-border e-commerce sellers on the Amazon platform come and take a look.
The Amazon system inclusion rules are as follows:
The first ring: static collection. The root of the smallest unit of copywriting constitutes the nodes of the spider network, and each node is connected to each other, forming Amazon’s initial understanding of the listing. When the listing was first launched, the collection volume was the smallest, so it is in the innermost circle.
The second ring: advertising. Advertising keywords and products bring clicks and purchases, matching more traffic, making the listing more included, forming the second ring of the spider network, further expanding the listing and traffic, which can be regarded as the source of traffic Expand outward a second time.
The third ring: keywords. Users search for keywords and click on listing, and then place an order to buy, which increases the keywords included in the listing, forming the third link of the spider web. outermost ring.
Weighting: Every time a buyer searches, clicks, or purchases through a keyword composed of a specific word root, it will fall on the corresponding node of the listing spider network, and then form a reinforcement for this node, which is what we often call weighted or keyword ranking The improvement makes the entire spider network structure stronger.
Outward expansion: As buyers search through new keywords again and again, click to enter the details page, these new words will be added to the included thesaurus, and then continue to expand the boundaries of this network outward.
In general, the collection rules of cross-border e-commerce platforms are like a spider web, which continuously improves the network structure by capturing every search and click of platform users.