What are the reasons for Amazon's new products not to order?
For sellers who open a store on Amazon, there are many reasons why new products do not have orders. Only by finding out where the problem lies can we effectively solve the problem of not ordering and improve the conversion rate of new products. Next, I will give you a summary of the reasons why Amazon ’s new products are not ordered. You can adjust them according to your own product conditions.
- The price is too high or too low
On the Amazon platform, if the price of new products is too high or too low, it will be difficult to place orders. If the price is too high, it will be difficult for consumers to pay if there is not enough value. . Therefore, product pricing needs to fully consider the market, and make a reasonable bid with reference to the advantages and disadvantages of peer products.
- Insufficient optimization of product detail pages
On the Amazon platform, it is difficult for the product detail page to be poorly optimized to grab traffic and orders from many competitors. Therefore, in the optimization process, in addition to the title, Amazon sellers should also optimize images, keywords, product descriptions, A+ and Video, etc. The development of the Amazon platform has matured, and only refined product detail pages can maintain a place in the wave of competition.
- Violation of product release rules
If a seller who has opened a store on Amazon publishes products that are restricted or prohibited by Amazon, and violates the platform’s product release rules, they will not be exposed and trafficked, or the store will be closed. Therefore, Amazon sellers need to know more about the rules of the platform to avoid violations.
- Not enough quality reviews
Friends who do e-commerce know that good reviews are really important whether you open a store on Amazon or other e-commerce platforms. If there are not enough high-quality reviews, consumer trust will be lowered, and the probability of closing is not high. Therefore, in order to improve the seller’s transaction rate of Amazon’s store, it is very necessary to increase the praise.