What are the media advertising platforms?

With the advent of the era of Internet marketing, many companies use self-media to promote, and online marketing promotion is no longer simply to drain traffic, but accurate traffic is our target customer. Today, Xiaobian will share with you what are the self-media delivery platforms?

With the popularity of self-media in recent years, many small partners want to be self-media and get a share in the field of self-media. There are also many companies that want to use the power of self-media to promote publicity and increase their popularity. Which? Come and find out with me.

What are the common self-media platforms, let’s analyze and introduce them from various angles.

Mainstream self-media platforms: Toutiao, Baijia, Penguin, Yidian, Sohu, Netease, Sina Kandian, Phoenix, Qutoutiao, Dongfang, Kuaichuan, Dafeng, Huya.

Toutiao Number - Toutiao Number, Toutiao Number is a self-media platform owned by ByteDance. There is no novice period and no income. Toutiao Number has recommendation volume, and naturally there will be traffic, that is, reading volume.

On other platforms, Toutiao accounts are basically withdrawn.

Baijiahao - Baidu’s self-media platform, Baijiahao has high income, earning 5,000 yuan a day and planning to take a commission within 10 months. Numbers are from big fish.

Toutiao No. - Bidding advertisements receive orders, and you can get 10 Nos.

Big fish account - big fish account, big fish account, there are very few recommendations now, everyone should pay attention, you should follow them, don’t search for them because the advertising revenue in the novice period is too small, and they can take a look if there is no recommendation. .

Penguin-Tencent, currently does not support Tencent as a big platform, but the money is not so easy to make, Tencent Creator Fund, the money will not be distributed to creators, we mainly rely on Tencent advertising, Penguin advertising and Tencent Video platform advertisements are divided, but their works are recommended around high-quality content. You can see which platform you just open, so the traffic is very large. So when to start, you don’t have much difficulty.

Hello, the We Media account currently has the best treatment for Penguin (it has promotional activities). Penguin and Tencent Weishi set up the “Best Guardian List” based on account activity, number of fans, degree of spread, etc. to distribute the most exclusive to creators up to 30,000 dollar bonus.

At the same time, Tencent Weishi also targeted support for experts in various industries, and provided Jingdong Cards, professional accounts with V certification rights, and dedicated content guidance to those who met the reward standards.

You have to recognize this, so in the era of new media, it is very important to promote it, and find a formal platform to promote it, so that it is easy to be divided by some companies.

If a platform is suitable for your business and you do it, the effect may be good, such as Baidu’s “Realan Design”, etc. These are more effective for you and the cost is lower.

1. We media platform - key recommendation

Today’s Toutiao: Today’s Toutiao has 600 million active users and 140 million active users, with huge traffic.

Baidu Baijiahao: The original Bear Palm, creators can publish content through the Baijiahao PC backend and the Baijiahao APP. Driven by dual engines of search and information flow, the content published by creators will be distributed to 12 platforms under the Baidu mobile ecosystem.

2. Self-media platforms - news

Sohu.com : Backed by Sohu.com, is a newly created platform for the integration, distribution and distribution of classified content.

NetEase Account: Formerly known as NetEase Subscription, it is a new self-media content distribution and brand promotion platform created by NetEase Media after completing the integration and upgrade of “two ends”.

3. Self-media platform - comprehensive

4. We-media platform - Q&A

5. Self-media platform - finance and economics

6. Self-media platform - video

7. Self-media platform - voice

8. Self-media platform - live broadcast

9. Self-media platform - blog

Sina blog, intercepting search traffic

10. Self-media platform - column category

11. Self-media platform - webmaster class

12. Self-media platform - e-commerce

13. Self-media platforms - technology

14. Self-media platform-automobile

15. Self-media platform - entrepreneurship

16. Self-media platforms—others

Second, the rules of self-media advertising

1. Product target positioning

To place an advertisement on the self-media, firstly, accurately locate the product, find the potential target group of the product, and conduct a comprehensive analysis and portrait of it, including the most basic gender, age, consumption level, hobbies, and their browsing. Habits, browsing keywords, etc.

1. Channel selection

Do a good job in product target positioning, determine the audience, you can choose channels. For example, Toutiao’s user traffic is dominated by men, which is suitable for real estate companies and Internet companies to identify keywords and place advertisements.

1. Form selection

Our common self-media advertising forms include H5, video, graphic, etc. Depending on the form and location of the advertisement, the content of the advertisement produced is different. It may be in the form of soft text, or in the form of pictures or videos, or directly inserted into the hard broadcast and self-media delivery platform. Each form has different effects.

　3. How to increase short video traffic

1. Pay attention to the main page of the short video

The homepage needs to be well designed in color, and the content must be individual and special, so that others will look very comfortable. The content and themes in the videos we make must be related to the content of the homepage, so that others can see what we do. The contact information must be kept in the content of the homepage, and some guidance content is also not acceptable, which are taboos. Doing so would violate the short video regulations.

1. Pay attention to the selection of short video avatars

For short video avatars, we’d better use the ones that are easy to remember, have individuality and are iconic as avatars.

1. Pay attention to the guidance in the short video

Let’s use some relatively concise and easy-to-remember numbers and letter combinations as short video accounts, or social accounts. At present, many people’s short video accounts are registered with social accounts. After guiding design, the audience in the social account It is guided by the short video to operate.

1. Pay attention to the profile of the account

Don’t write too much content, just keep it simple and clear, let the audience see at a glance what you are doing and what you are doing, and it is better to be shorter, so that the audience can remember.

Summary: The above is what are the self-media delivery platforms? I believe that after reading this article, everyone will have a new understanding of the self-media platform. Not all self-media should do it. You must choose a suitable self-media platform according to your own positioning.