Ad optimization skills that Amazon e-commerce must master
If Amazon e-commerce wants to achieve big sales, it is inseparable from the hard maintenance of operations and the persistence of sellers. Advertising traffic is an important source of product traffic. If you want to accurately and efficiently place Amazon advertising, advertising optimization is a must-have skill. So, what are the ad optimization skills that Amazon e-commerce must master?
- Data cleaning and analysis
The main purpose of Amazon’s e-commerce operation analysis is to measure various dimensional indicators, and use the aggregated data to calculate CTR, CR, ACOS, ROSA and other indicators, and perform year-on-year calculation.
- Data visualization, convenient for real-time monitoring
After Amazon’s e-commerce operation has analyzed the data, it can realize flexible switching of data viewing dimensions through the configuration of the dashboard and filters, and the key indicators and change trends can be seen at a glance, which facilitates subsequent data analysis work.
- Optimize advertising strategy
According to multi-dimensional measurement and analysis of various indicators, you can grasp the real-time status of advertising delivery by viewing the interactive dashboard, and with data warning reminders, you can carry out the next step of advertising delivery strategy optimization.
- Indicators that Amazon’s e-commerce operations should focus on
Advertising data: Focus on the analysis of advertising exposure, click-through rate, conversion rate, price changes in cpc, and changes in the overall proportion of advertising orders.
Exposure: Exposure is the basis of clicks and conversions, and it is also an indicator that Amazon’s e-commerce operations should focus on.
Clicks and click-through rate: Clicks are closely related to the order. Assuming that the product conversion rate is 10%, then 10 clicks to make an order, it needs to have enough clicks to reach the target advertising order volume.
Click-through rate: Click-through rate is one of the core indicators of advertising. The click-through rate of most products needs to be more than 4⁄1,000. If the product click-through rate cannot reach this effect, it is unqualified.
Conversion rate: Conversion rate is the ultimate goal of Amazon’s e-commerce operation. The higher the conversion rate, the better the operation effect.