The difference between short video platforms for cross-border e-commerce learning classes
With the continuous evolution of social media platforms, fragmented short videos are deeply loved by users. For e-commerce sellers, the marketing model is also advancing with the times. Through short video marketing, product information can be introduced more comprehensively, and it is more convenient for merchants to promote their brands. Next, the cross-border e-commerce study class will introduce you to the differences between overseas short video marketing platforms.
At present, the main traffic trends of overseas short video marketing platforms are Instagram Reels and TikTok. The concepts between the two are similar, but there are also obvious differences. Today, the cross-border e-commerce workshop will introduce these two platforms to you.
- Similarities:
Both platforms focus on short video promotions, each APP contains a unique audio library, and popular audio/music can be selected when publishing videos to help the content spread faster.
- The main difference:
(1) Posting method
Instagram users to post videos must open the creator camera in the app and select “Reel” from the drop-down menu.
TikTok users can start shooting as soon as they turn on the camera in the app, and can also choose to record or upload a video.
(2) Maximum time length
TikTok can post 60 seconds, 3 minutes, or upload long videos up to 10 minutes.
Reels on Instagram are limited to videos of 60 seconds or less.
(3) Algorithms are different
The promotion of TikTok videos is based on a variety of factors, and the number of followers and popularity of the account are not the deciding factors.
Instagram Reels promotes videos with follower relationship as the main criterion.
(4) Audio sharing
TikTok allows users to export and repost videos to other platforms with the audio intact, while Instagram Reels strips the audio when exported from the app.
(5) Video co-production function
The tiktok platform supports the creator co-production feature, which allows TikTok users to include clips of other TikTok videos in their videos. And Instagram doesn’t have such a feature yet.