How to use Amazon seller training coupons
Coupon is a promotional tool often used by e-commerce sellers. On the Amazon platform, the use of coupons during peak sales seasons such as Black Friday and Cyber Monday can greatly improve the conversion effect. Today, in the Amazon seller training class, I will share with you how to use coupon promotions. Friends who don’t know how to use coupons can take a look!
- Superposition of coupons
On the Amazon platform, coupons can be superimposed with other ongoing Amazon promotions. Other Amazon promotions that can be superimposed include: Lightning Deals, 7-Day Lightning Deals, Member Exclusive Discounts, Product Promotion Codes, and Product Promotion Prices, etc. Therefore, when sellers set up coupons, they must pay attention to whether the active product is repeated with other activities, so as to avoid excessive reduction of profits.
The effect of using coupons
In the details of the use of coupons in the background, if the number of redeemed coupons accounts for more than 30% of the total number of recipients, it is a good coupon promotion; if the proportion is less than 30%, it means the current coupon promotion The effect is not able to impress the buyer to make a purchase, so that the buyer does not intend to use the coupon after receiving it. Therefore, when sellers set up coupons, they must check the effectiveness of the coupons to see if they can actually bring about conversions.
- Stop the issuance of coupons
There are three situations to stop the issuance of coupons. When the promotion time expires, it will automatically stop; if the budget is spent, it will stop automatically; in special cases, it will be stopped manually.
Reminder: If you want to set up coupon promotions during Black Friday and online promotions, be sure to set a sufficient budget for coupons, select those products that do not participate in Lightning Deals and set member-exclusive discounts. In addition, after the coupons are successfully set, you should check the receipt and exchange of the coupons in time, and adjust them in time to ensure a satisfactory effect.