How to prepare for the peak season of e-commerce sales through cross-border operation training

“Black Friday and Cyber ​​Monday” is an annual year-end promotion festival in the United States. With the approaching of major holidays, the peak season of e-commerce sales has begun, and major merchants are also intensively preparing. So, how should you prepare for the peak e-commerce sales season to make more profits during the big promotion? Today’s cross-border operation training class will bring you strategies for preparing for the peak season, let’s take a look.

1. Calculate the inventory - do a good job in the overall store layout

Calculate the inventory of products that need to be replenished in the store, and timely control the inventory of goods to avoid out of stock.

1. Contact internet celebrities in advance to warm up the event

Pre-heat the Black Friday Cyber ​​Monday activities for popular links and well-stocked links, and find some suitable internet celebrities for brand endorsement or evaluation on various social media such as youtube, facebook, ins, etc. two weeks in advance, so as to enhance the Black Friday The conversion rate of web traffic.

1. Early declaration of activities + pre-production of activity posters

Declare product events in advance, declare prime exclusive discounts, and make event posters. Since the exclusive price for prime members grabs 20% off the page price or 5% off the lowest price in the last 30 days, if you need to increase the price in advance, you can increase the price first.

1. Make a targeted inventory clearance plan for slow-moving products

Black Friday is the best time to clear inventory. Taking advantage of the high traffic in this peak season, make a summary and plan for the slow-selling products in the store, improve the overall sales rate of the store, reduce the percentage of redundant inventory, and make more room for new products. Inventory space.

1. Do a good job in store defense and ensure compliance;

We all know that the eve of the peak season is the most stringent time for Amazon to catch all kinds of illegal operations. Therefore, at this time, we must be as quiet as possible and do less rude operations, otherwise it is very likely that a wave of sweeping accounts will directly miss the peak season traffic.

1. Arrange the inclination direction of advertising and marketing in the store in advance, etc.;

Although it is not necessary to make every marketing and promotion cost accurate to the point, a general marketing and promotion budget planning can be more comfortable when making specific advertising layouts, online celebrity promotion, and preparing for various on-site and off-site marketing.