Characteristics of Google Advertising Drainage of Cross-border Operation Courses

For cross-border e-commerce sellers, Google ads are a way of attracting traffic from overseas searches. Users match the ads of merchants with search keywords, and then enter the merchant’s site to complete the conversion. So, what are the characteristics of Google Ads? The next cross-border operation course will introduce you to different forms of Google advertising specialties.

1. Search Ads

2. Easy to create, no need to apply for GMC to create a product feed, and you can start draining traffic immediately after creating an advertising account.

3. No picture material or video material is required, only text is required, and an advertisement can be created in 20 minutes to 1 hour.

4. Add keywords with buying intent to search campaigns, and users who search for ads are also users with shopping intent.

5. Shopping ads

6. The shopping intent is stronger than the search advertising shopping intent, and the conversion rate is higher.

7. It can display product pictures, prices, titles and shipping costs, with rich product information.

Note: A separate website is required to place Google Shopping ads. Successfully applying for Google GMC needs to verify the attribution of the provided website.

1. Maximize the effect of advertising

Suitable for novices, the system will automatically help merchants find potential customers, maximize the effect Ads are currently in the bonus period of the Google Ads ecosystem, and the conversion effect is good. Merchants only need to add ad copy, pictures, and video materials, select a product feed, and the system will You can find clients by yourself.

Google ads are suitable for multi-platform drainage, including Amazon, Shopify, eBay, AliExpress, Shopee, Lazada, Wish, etc. Provide cross-border shop opening and training guidance services. Sellers who are interested in overseas platforms are welcome to chat.