Cross-border shop sellers how to avoid pits when choosing products in peak season

Entering November, major marketing holidays are coming. Choosing a good product is very important for sellers who set up shop across borders. You don’t have to worry about choosing the right product for a big sale. Next, let’s take a look at how to avoid pitfalls in cross-border shop selection.

Amazon’s peak season selection can be selected according to the characteristics of the festival, such as: Christmas card supplies, kitchen supplies, clothing, shoes and hats, home improvement, lamps, consumer electronics, and more. At the same time, the selection of products must exclude sensitive products, dangerous products or products that are prohibited and restricted on the platform, the threshold cannot be broken through, the profit does not meet the standard, and the products that require category review.

The timing of Amazon’s store selection is very important. Seasonal products should not be selected in season. You should select and purchase products at least 1 to 2 stocking cycles in advance to ensure that products are preheated before the peak season. The peak season generally has a 2-3 times increase in sales. It is recommended that Amazon store sellers fully refer to the past data for accurate calculations to avoid missing sales opportunities due to too little stocking, or too many leading to slow sales.

Generally speaking, there is a delay of 1 to 2 weeks for logistics and warehousing in peak seasons. Sellers who open a store on Amazon should count this period of time within the time limit for stocking to prevent the arrival of goods from being delayed too much and missing the best sales opportunity. The categories with hot-selling products in peak season should be distinguished when selecting products, so as to avoid short-term sudden increase in sales of seasonal products as a long-term sales trend.

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