Amazon Seller Training Benefits of Joining Brand Registry
For Amazon sellers, after joining Brand Registry, you can go to the Brands tab on the main navigation bar in Seller Central and access different views, in the Brand Dashboard, you can view Brand Health and Brand Strength. Today’s Amazon seller training content will introduce you to the benefits of joining Brand Registry.
Benefit 1: Protect your brand
After the Amazon seller’s brand registration is completed, the platform will provide sellers with intellectual property and content protection. The functions are as follows:
Report market violations, including product review manipulation and customer “not as described” complaints.
Report listing issues, including incorrect product details and product variant information, and blocked listings.
Submit or withdraw a claim of intellectual property infringement.
Report technical problems related to the operation of the Seller Center homepage.
Upgrade a previously submitted claim.
Brands can remove counterfeit items without contacting Amazon.
Benefit #2: Access to A+ Content
One of the best features of Amazon Brand Registry is its “A+ Content Manager”. The A+ Content Manager can be accessed by going to the Ads Navigation tab in Seller Central.
Benefit 3: Attract customers
After the brand is registered, the store will resemble a regular e-commerce website, usually consisting of one or more pages, each consisting of a header and footer.
Benefit 4: Sponsored Brand Advertising
Sponsored Brands, another way to engage with customers, are headline ads that appear at the top of Amazon’s search results pages. Use these ads to help drive brand discovery, using custom messages to help shoppers see your brand.
Benefit #5: Amazon Live Creators
After successful Amazon Brand Registry, interactive live video can be added to the brand strategy through Amazon Live to directly engage with customers.
Benefit 6: Brand Analysis
Brand Analytics aggregates customer search and buying behavior data to improve business operations.