What to pay attention to when preparing for Christmas in cross-border operation courses
Christmas, as a traditional western festival, neither online merchants nor offline retailers will miss the opportunity to publicize this festival. Recently, it is the delivery time of the Christmas season sales. At this time, Amazon’s warehouse is most likely to explode. Many cross-border sellers are afraid that they will not be able to catch up with the “last train”, and it sometimes happens that the goods are not put on the shelves for a month after entering the warehouse. Next, the cross-border operation course will introduce you to what else you need to pay attention to in Christmas promotion?
- Add holiday-related search terms in the Listing in advance
Using Amazon’s keyword tool, you can find the hot search words of the corresponding site. The closer the festival is, the higher the keyword search index of the related festival. At this time, sellers should skillfully use these keywords to gain traffic, select keywords that are suitable for products, and bury these popular search terms in peak seasons in the listing copy in advance to improve the weight and competitiveness of the product page in the search result page.
- Product pictures
Buyers will definitely look at product pictures, and it is very important whether the pictures are of high quality. For the product pictures on Amazon’s website, in addition to meeting the most basic rules of Amazon, you should try to use real pictures, do not over-P pictures, try to restore the most realistic scenes and colors, so that buyers have corresponding associations.
- Product description
It is a supplement to the core selling point and important parameters of the product, and can write some after-sales policies, product parameters, precautions for use, packaging accessories, etc. Fill it out truthfully, don’t exaggerate, deceive the buyer and eventually there will be bad reviews, write down the buyer’s concerns in detail, emphasize the selling point, and let the buyer pay quickly instead of doubting.
- In addition to the PC side, pay attention to the data on the mobile phone side
According to the comparison of online sales data, the proportion of transactions on the mobile terminal is increasing. Therefore, optimizing the mobile terminal can also help the merchants to sell their products better.