Cross-border e-commerce learning class Amazon advertising how to self-check
Amazon advertising is a way for e-commerce sellers to attract traffic daily. Through advertising traffic, the problem of customer traffic can be quickly solved, but advertising traffic is to spend money to buy traffic, so there are many problems that need to be paid attention to. Once the traffic is inaccurate or the conversion effect is poor, then Undoubtedly, money is bought for lessons. Therefore, it is necessary to frequently check the advertisement for problems. Below, the cross-border e-commerce study class will share with you how to self-check Amazon advertising!
- Check the listing page information
The higher the listing weight, the more favorable it is for advertising rankings, and the advertising costs can also save a lot of money. Self-examination can be checked and optimized from multiple aspects such as title keywords, pictures, descriptions, and reviews.
- Test new words
With the upgrade of business and the replacement of products, new keywords will continue to be derived. Advertising campaigns based on new words need to be tested frequently and data should be continuously recorded so that they can be updated and adjusted in a timely manner.
- Matching Form Test
When using the matching form of keywords, it is recommended to try all forms, not just one matching style, which is easy to miss potential words.
- Whether to enable negative matching
For keywords that are not related to products or services, they must be decisively rejected. Amazon sellers can check the advertising data report, and decisively shoot keywords that have a large number of clicks but have not been converted.
- Long tail word detection
For most products, long-tail words tend to have a higher conversion rate than the hotter big words in the category. You can check whether there is an advertising plan for long-tail words during self-examination. If not, you might as well try.
- Do you frequently debug advertisements?
Frequent debugging of advertisements will not accumulate enough data, and it is easy to miss some keywords that have conversions. It is recommended to reserve 7 days of advertising time after creating a new advertising campaign, and optimize the delivery of advertisements in a cycle of 7 days.