Metaverse elements give this China Content Marketing Summit a little bit of 'virtual'

Written by Yang Zheng

This is a metaverse marketing forum that combines “virtual and real”. Nezha Automobile brought a real Nezha S show car, and Yuanmei Technology CEO Zhang He brought a car generated by Metaverse technology to the scene.

On October 27th, the 7th China Content Marketing Summit Forum, co-hosted by the China International Public Relations Association Public Relations Company Working Committee and the China Business Advertising Association Content Marketing Professional Committee and undertaken by D&S Media, was held in Beijing. This forum focused on “Exploration of Content Marketing in the Metaverse Era”. The participating experts and audiences communicated in the offline venue and the Metaverse space combining virtual and real, and jointly discussed the new direction of content marketing in the Metaverse Era.

Metaverse is the most important technology and industrial development trend at present, and it is gradually becoming a new connection point and interactive field for brands and users, as well as a new marketing direction in the field of digital economy. At present, the emerging Metaverse Marketing is in the early stage of exploration. For the majority of brands and marketing practitioners, this is the most important window period and opportunity period. How to take the lead in grasping the trends, tactics and resources of content marketing in the metaverse era is an important topic for current brands and marketing.

With the theme of “Exploration of Content Marketing in the Metaverse Era”, this forum will explore the new trends of content marketing in the Metaverse Era from the frontier theories of the Metaverse, relevant policies, cutting-edge models, cutting-edge technology resources, and cutting-edge cases. The forum proposed to vigorously explore Metaverse marketing based on the people, goods, and markets in the Metaverse era, and use the Metaverse to help brands communicate effectively with users and establish deep links.

“The Metaverse is still in its infancy, and all marketing attempts are valuable and worthy of encouragement”, Huang Xiaochuan, executive chairman of the China Content Marketing Forum, gave a keynote at the forum entitled “Returning Content Marketing in the Metaverse Era to Its Essentials” speech. He mentioned that technological development drives media reform and enters the metaverse era. As marketers, we should think about how to innovate content marketing under the general situation. Content marketing in the metaverse era, we need to explore based on AI, AR, MR, VR and other technologies, but the essence of content marketing remains unchanged, that is, how to use technical means to help brands communicate effectively with users and establish deep links in the metaverse era.

Huang Xiaochuan also introduced the “Car Universe” marketing solution. Aiming at the Metaverse marketing needs of auto companies under the current web 3.0 trend, the Metaverse’s real-time calculation and real-time interaction characteristics are used to integrate Metaverse technology resources such as virtual humans, digital museums, NFTs, and virtual 4S stores to help car companies realize “functions” “Visualization”, “Scenario Virtualization”, “User Pool Socialization”.

The “Car Universe” marketing solution includes an industrial metaverse, a brand sub-universe, and a social car universe based on the production and marketing processes of car companies. It integrates the front-link, back-link and cloud intelligence of automotive marketing, and gives full play to the role of the car as a car. The advantages of the Metaverse entrance, seamlessly connect work scenes, life scenes, and entertainment scenes, create an immersive experience of real scenes and virtual scenes, and solve the problem of user communication and transformation of car companies in the Metaverse era.

The forum also opened three parallel sessions on Metaverse Marketing, Automotive Marketing, Video and Live Marketing, inviting experts and scholars in related fields, media organizations, brand owners with typical cases, and technology companies with advanced technology to discuss theoretical , practical operation and resources, etc., to provide the audience with practical and effective support and help in business.

In the auto marketing session, Shen Jian, senior vice president of D&S Media, David Ren, editor-in-chief of CCTV Auto Channel, Wang Wei, general manager of Fenghuang.com’s automobile business department, Yun Yunjie, deputy general manager of Weibo’s automobile business department, Liu Zhixiang, vice president of D&S Media, Liu Yunpeng, vice president of Haoming Digital Technology, discussed the theory and practice of automobile marketing innovation under the current situation around the theme of “Automobile Marketing Innovation under the Tide of New Energy and Intelligence”.

China Content Marketing Summit Forum is co-hosted by China International Public Relations Association Public Relations Company Working Committee and China Commercial Advertising Association Content Marketing Professional Committee, and is the top summit of China’s content marketing industry hosted by D&S Media. It has been held for seven times since 2016.