How do individuals choose a platform for cross-border e-commerce?
I believe that many newbies will think of the first question when they are preparing to enter the cross-border e-commerce industry, that is, they hesitate to choose which e-commerce platform to start with.
At present, there are many popular cross-border e-commerce platforms, such as Amazon, AliExpress, Wish, Shopee, Lazada, Ebay, Coupang, etc. Today, I will take you an in-depth understanding of ten more mainstream e-commerce platforms.
01. Amazon
Amazon can be said to be the most mature cross-border e-commerce platform with the most user groups in the world. It is the leader of cross-border e-commerce platforms. Due to its long establishment, it also has far-reaching significance for global economic and trade.
The sales of the platform stores are quite high and the competitiveness is very high. There are strict standards and specifications for the registration process, product quality, etc., and the platform rules are also relatively strict. If you don’t have a certain understanding of the platform, it is easy to violate the rules. What’s more, the “trend of store closures” is easy to be caught if you are not careful. Sealed.
Another advantage is that Amazon’s back-end logistics management system is very complete. In general, the initial capital investment is relatively large, and the risks are relatively large. Novice sellers can accumulate certain experience before starting Amazon.
02. AliExpress
AliExpress is a cross-border e-commerce platform under Alibaba. With Alibaba as its backer, AliExpress has been developing very well, and the user group also accounts for the majority.
This platform is mainly retail and implements a low-price strategy. Therefore, low-cost and low-priced products such as jewelry and electronic product accessories will have advantages. If there are manufacturer resources, the cost and price will be more advantageous. The sellers on this platform are looking for some factory direct sales cooperation.
In addition, the registration process of AliExpress is relatively simple, and it is very easy to operate. It is a more suitable cross-border e-commerce platform for novices.
03、Shopee
At present, the economy in Southeast Asia is developing rapidly, and shopee has also become a platform with great potential. The platform has eight sites for everyone to choose from. One of the advantages of this platform is that it does not require commissions, but the necessary paid advertising for the healthy development of the store still needs to spend part of the funds.
In addition, there is still a bad trend. At present, the price of the platform is generally too low, and the sales profit is also very low. I hope that sellers will not have the phenomenon of “involution”.
04、Lacing
Lazada is an e-commerce platform in Southeast Asia. At present, there are still many blue ocean markets, so for beginners, there are certain advantages; and for some small language sites, the platform will also provide translation functions, so even if you do not understand the local language, you can do it well.
Lazada has a clear policy and will not deduct money and close the store for no reason (the store may be closed if you do not log in for 30 days). Logistics and delivery are also very simple. There are 15 store categories, and one-click release to 6 countries, Malaysia, Indonesia, Thailand, Philippines, Singapore, Vietnam.
05、Ebay
The core market of the Ebay platform is mainly in the United States and Europe, and it is an international retail platform. Sellers do not need to charge any fees for opening a store on this platform, and the threshold and risk are relatively low, but the procedures required for registration are relatively complicated.
The platform is mainly based on high quality and low price. The platform rules will be more biased towards consumers, and merchants will inevitably suffer. In addition, the platform is an all-English mode, which is not friendly to sellers with weak English.