The decisive factor for cross-border e-commerce to affect customer orders is it
For cross-border e-commerce sellers, converting orders is the ultimate goal of cross-border overseas travel, and it is also a key factor in whether to make profits and generate income. The stages of a customer placing an order to buy a product are: awareness, consideration, purchase, and loyalty. Awareness is a process for customers to start browsing products, and it is also the first step in whether customers can place an order. It is the decisive factor that affects customers’ ordering. So, how should cross-border e-commerce sellers strengthen customers’ purchasing awareness?
- Use Video Ideas to Create Your Brand
Cross-border e-commerce sellers do brand video advertisements to enhance brand influence, their awareness can be increased by 5.3% on average, and the video duration can be controlled within 6-45 seconds.
- Open brand advertisements to introduce traffic
Cross-border e-commerce sellers can open brand display advertisements to build brand awareness, and can also promote new product traffic. By positioning hot-set products or related product categories, positioning complementary products to increase the awareness of shoppers browsing related categories and promote transactions.
- Carry out influencer marketing cooperation
Cross-border e-commerce sellers can cooperate with celebrities in the same field. The celebrities bring their own shop traffic, and the traffic is relatively vertical. Moreover, the celebrity model will upload the video to their shop, and the system will randomly match it to the seller’s listing page. It can not only effectively increase product traffic, but also promote brand influence through celebrity promotion.
By grasping consumers’ shopping awareness, the probability of cross-border e-commerce sellers placing orders will also be greatly increased. For e-commerce sellers, increasing the proportion of brands in consumers’ minds will play a vital role in consumers’ choice of consumption. effect. Provide one-stop cross-border services for cross-border e-commerce sellers, friends in need can find me!