What's the use of the new video feature on Amazon's e-commerce platform

As we all know, Amazon has been improving the display of videos on the platform, and wants users to place orders through the content of short videos on the site, which can increase user stickiness. Amazon e-commerce sellers want to stand out from the massive products and grab the attention of consumers, and eye-catching pictures, videos and other materials must be indispensable. Next, I will introduce the new video function of Amazon’s e-commerce platform.

Amazon’s new video function allows sellers to link SB video ads to flagship stores. If the seller’s store is for vertical categories, they can put this series of products on one page, so that through a video ad, link to the flagship store. On the flagship store page, you can use a video to promote a series of products.

On the one hand, the newly added video function of Amazon’s e-commerce platform is to attract users’ attention in the form of videos. On the other hand, products are displayed through videos, which can directly see the structure of the product and how to use it, so that users can strengthen their determination to place an order. facilitate the order.

So, if Amazon e-commerce sellers want to attract traffic through videos, how can they make videos well and attract more consumers?

First, Amazon e-commerce sellers need to clarify the main selling point and target audience, so that the entire product can be displayed in the first second, and a logo can be placed at the beginning or end of the video to help remind consumers of the main body of the video.

Second, Amazon e-commerce sellers can share stories in videos, make good scripts, make good use of every frame, control the time to 15 to 30 seconds, and use stories to attract consumers’ attention during this time.