How to play keywords on the home page of cross-border e-commerce learning class

For cross-border e-commerce sellers, advertising traffic is one of the main sources of customer traffic. Improving the ranking of products in search engines through advertising bidding can attract more customers to the products. Today’s cross-border e-commerce learning class will bring you the advertising style on the homepage of product keywords, let’s take a look.

1. Select keywords

Cross-border e-commerce sellers can find keywords that perform better in advertising traffic from their daily operating advertisements. These keywords have been tested in the market, and it has been proved that the homepage performs relatively well under the current link and advertising budget settings.

1. Put the first page word in an advertising campaign

Since the proportion of advertising space can only be adjusted uniformly at the advertising campaign level, all placements under the advertising campaign will be affected by the adjustment. Cross-border e-commerce sellers can strategically place the selected homepage keywords in a new advertisement Activity.

1. Set a budget

The strategy of going to the homepage usually has higher requirements on the advertising budget. It is better to set the budget by multiplying the number of keywords by more than 10 times the average CPC. If the running CVR and ACOS are ideal, the more the budget, the better the effect. .

1. Increase bids for peak traffic hours

Cross-border e-commerce sellers can observe the overall data of advertisements, find out the daily traffic and conversion trends of keywords, find their peak traffic hours, and adjust prices regularly to increase the bidding of these keywords during peak traffic hours and increase the number of conversion orders.

The above is the advertising style on the home page of the keywords of the cross-border e-commerce study class. Interested friends can come and learn about it!