Cross-border e-commerce is an important marketing node in the second half of the year
For cross-border sellers, the peak season in the second half of the year is the highlight of the year, so we must keep in mind the important festivals of various countries.
Canadian Thanksgiving
Date: October 11
Canadians take Thanksgiving very seriously, comparable to Christmas. Even people who are far away from home have to rush back before the festival to reunite with their families and celebrate the festival together.
Recommended items: ski equipment, ski suits, turkey grills, aprons, food storage supplies, other kitchen supplies, etc.
Diwali in India
Date: October 24
An important festival in Hinduism, Indians regard it as the most important festival of the year, and its importance is comparable to the New Year. To welcome Diwali, every household in India lights up candles or oil lamps as they symbolize light, prosperity and happiness.
Suggestions for selection: kitchen supplies, clothing, shoes and hats, tableware, jewelry and all kinds of lamps and candles .
Turkey announces republic day
Date: October 29
The day to commemorate the coming into being of the Republic of Turkey is Turkey’s National Day. Celebrations usually begin the afternoon before Republic Day.
On this day, all Turkish government offices and schools will have a day off, and each city will also have fireworks displays and hot air balloon activities.
Suggestions for product selection: salute, hot air balloon, travel-related categories, etc.
Multinational Halloween
Date: October 31st
Halloween is the eve of the 3-day Western Christian festival All Hallows’ Day. In Western countries, people celebrate on October 31st. On this night, American children are accustomed to playing “trick or treat”.
The main markets for Halloween e-commerce are the United States, Canada, Europe, Australia and other regions. Halloween All Saints’ Day is on November 1st; All Souls’ Day is on November 2nd, honoring all the dead, especially deceased loved ones.
Suggestions for selection: holiday home decoration supplies, candy, LED lighting, cosplay costumes and props, etc.
22nd World Cup
Date: November 21
The 22nd FIFA World Cup will be held in Qatar. During this period, the enthusiasm of fans around the world will be unprecedented. Throughout the game cycle, the sales of football and peripheral products, including sports protective gear, jerseys, sneakers, etc., have increased significantly.
Suggestions for selection: sports protective gear, jerseys, sneakers, small flags, balloons, etc.
Thanksgiving
Date: November 24
Thanksgiving is also a traditional western festival. In addition to festive supplies, down jackets, scarves, gloves and other thermal supplies are also very popular.
Suggestions for selection: down jackets, scarves, gloves, peripherals for events and parties.
black friday
Date: November 25
Black Friday is a very important shopping spree overseas. It is equivalent to the “Double Eleven” in China. Basically, the sales of all products will be significantly improved.
Suggestions for selection: all categories.
Cyber Monday
Like China’s “Double 11”, this day, the biggest online malls such as Amazon, Walmart and BestBuy will have the biggest discounts of the year.
Suggestions for selection: all categories.
Christmas Eve & Christmas
Date: December 24-25
Christmas is a major holiday that integrates business, entertainment and religion. People usually exchange greeting cards and gifts at Christmas to express their gratitude to their relatives and friends.
Selection suggestions: interior decoration, Christmas tree, Christmas hat, outdoor lighting, party supplies, beauty and personal care, electronic products, toys.