7 categories that newbies should avoid when doing Amazon!
I often receive a question from sellers: I am a novice in the industry, I have no unique resources, can you tell me directly what I should do and what I cannot do.
Questions like this are understandable. For those who have just entered the industry, their accumulated experience is not enough and they have no clue. Even if I read a lot of product selection guides, I am still confused in practice.
Most of the newcomers don’t know what they are choosing when choosing products, and their brains are chaotic after choosing. In today’s article, let’s analyze for novice sellers, which common product categories should be avoided in the initial selection?
electronic products
Similar to electronic products, drones, cameras and other products containing lithium batteries, such “sensitive products” generally require special certificates, and different sites need to submit different materials.
When carrying out the first-haul operation, it is also necessary to find a special first-haul service provider to operate, which invisibly increases the difficulty and cost of delivery.
There are also many hidden dangers in transportation. If there is a mistake in any link in the middle, it may affect the whole body and produce a series of chain reactions.
Of course, if you are an old seller with experience in this area, you can also consider it. However, for new sellers or new products, in the initial selection, try to avoid these categories with relatively complicated review processes.
health care products
This oral product often hides the most uncontrollable factor, which is people. There are thousands of physical types of people, but if someone has an adverse reaction, the seller will bear huge consequences~
Could it be said that this type of product is a beast of a flood? That’s not right, otherwise, why would there be so many sellers still rushing to sell? It’s just that laboratory tests and inspections must be done in advance to ensure that your product is not harmful to the human body, and the cost of this is not low, so it is recommended that novices try not to touch it.
If you are familiar with this type of product, or you are a factory that makes this type of product, you can still consider doing it. After all, the threshold for this type of product is relatively high, and the competition will be relatively small.
restricted category
Many products on Amazon require additional review by Amazon to ensure that the seller has certain strength and qualifications to operate these products. Such products are generally closely related to human health, such as medical devices, children’s toys, and vehicle accessories. Various audit documents or certificates need to be provided during the listing process, which may add a lot of extra time.
Moreover, the pass rate of the audit is not 100%, which means that if the audit fails, the time and energy you spent on selecting products in the early stage will be wasted.
oversized product
Just try to avoid heavy and bulky products. Because in the process of doing Amazon, the proportion of logistics costs is relatively heavy, and oversized items require more transportation costs.
First of all, the cost of the first-way freight will be relatively high, and this type of product is only suitable for shipping by sea, the time cost will increase, and the capital turnover will become very slow accordingly. In addition to this, there are Amazon storage costs, FBA shipping, etc, which can cost a lot of money just to ship or store them.
For beginners, they should try to reduce the cost of logistics as much as possible. If you don’t have enough money, don’t let this high expense eat up your budget~
Patented product
The Amazon platform is also famous for its strict protection of intellectual property. Beginner sellers should check whether the product has patents or copyrights before choosing to confirm the selection. If you suspect that the product may be patented, be sure to search and check in advance.
You know, infringement is one of the regular “dead laws” of Amazon stores. If the listing is taken off the shelf, if there are many complaints, the store will be blocked and you will not be able to deal with it.
Therefore, be sure to stay away from products with IP protection or brand registration, so as not to provoke unnecessary legal problems for yourself. But not all products will be clearly marked with the brand name, which requires sellers to carefully observe from the product pictures and descriptions.
seasonal products
In the second half of the year, the popular festivals such as Christmas, Halloween, Thanksgiving gifts, etc., such seasonal products are very obvious, do not easily stock up too much.
Because as a newcomer, you are not as experienced in predicting inventory and sales as the old sellers. Once the season passes, the products will inevitably be unsalable. At that time, Amazon’s storage fees will be in vain, and you will either find another service provider to spend money to destroy , or find an overseas warehouse to relocate, whichever choice is very troublesome!
Therefore, novice sellers should try their best to choose products that can be sold throughout the year at the beginning to minimize the risk of wrong product selection.