What should I do if the weight of cross-border e-commerce listings drops?
Anyone who is a cross-border e-commerce company knows that once the listing weight drops, it will seriously affect the ranking of products, and the indirect result will be a drop in sales. Today, I will show you how to restore the listing weight of cross-border e-commerce sellers after they drop. Sellers who have such problems can collect them!
Improve product conversion rate
Set up a large coupon. The coupon strength is recommended to be higher than usual and more attractive than its peers, which can increase the conversion rate to a certain extent.
Sign up for the in-station spike. On the one hand, the conversion rate can be increased through the preferential price of the seckill. On the other hand, after signing up for the seckill, there will be a separate seckill traffic entrance, and the red discount mark on the keyword search page will be very conspicuous and can also attract traffic. effect.
Increase traffic
Sign up for the event. Cross-border e-commerce merchants can sign up for platform activities for products whose listing weight has dropped, attract traffic through the gimmicks of the event, and at the same time, increase the number of impressions for product exposure through the platform’s event portal.
Drainage of explosives. Cross-border e-commerce merchants can use products with high in-store traffic and better conversions to drive products whose listing weights have declined. Although the traffic brought by each listing may not be much, it is good to add up.
Increase the advertising budget. This is the simplest and crudest way to increase traffic, and merchants can increase their budgets as appropriate according to their operational conditions.
Drainage outside the station. Off-site drainage methods can be divided into off-site discount drainage and multimedia channel drainage. Off-site discount drainage is to send discounts outside the site to attract the attention of a large number of buyers. If the off-site channels are found well, the traffic will increase explosively, but the disadvantage is that it may bring a lot of garbage traffic, leading to listing The overall conversion rate has plummeted; the drainage of multimedia channels is a test of the usual accumulation, and it depends on whether you have accumulated some social media or video platform fan resources.
For cross-border e-commerce merchants, the decline in the product listing weight will inevitably affect the sales of the product. In order to restore the listing weight as soon as possible, it is necessary to find ways to improve the conversion rate and traffic of the product. For more cross-border e-commerce operation issues, welcome to find out.