Cross-border operation training What to pay attention to when doing Amazon advertising

Insertion orders are one of the important sources of orders for Amazon sellers. How to do Amazon advertising well is an issue that every Amazon seller should take seriously. Today’s cross-border operation training class will share with you some points to pay attention to when doing Amazon advertising. Let’s take a look.

1. Listing conversion rate optimization

The better the listing conversion effect, the more orders the same advertising strategy will bring, and the lower the Acos will be. The listing conversion rate can be optimized in terms of product quality, presentation of listing graphics, text and video, price, review, etc.

1. The accuracy of advertising traffic

When advertising content, the accuracy of the advertising content itself will determine the final effect of the advertisement. For Amazon sellers, advertising needs to consider the size, competition, and monopoly of keywords. These data can be analyzed from Amazon’s background brand analysis tools.

1. Develop the habit of regularly optimizing your ads

Advertising operations require frequent optimization of advertising content and optimization of advertising materials through advertising data analysis tools. Generally speaking, the optimization frequency of Amazon Advertising is every 7-14 days.

1. Inventory management

Amazon advertising should be combined with inventory. When inventory is relatively tight, you can shrink some advertising budgets to control turnover.

1. Competitor advertising position and advertising investment analysis

Regularly scan competitors’ advertising positions to determine their advertising types, use plug-ins to analyze competitors’ advertising traffic words, and determine which are their main advertising words? Adjust it according to your own situation.