Sharing of Skills for Drainage and Conversion of Cross-border Operation Training

For cross-border operators, traffic drainage and conversion are the focus of their daily work. To do well in Amazon, traffic is the key. Next, the cross-border operation training class will share the skills of drainage and conversion to help operators master more drainage and conversion skills, and increase the traffic and sales of products.

1. Title

More than 90% of Amazon’s traffic on and off the site comes from keywords, and whether the core keywords are embedded in the title will determine whether our listing can be accurately and widely displayed in the search results of target users.

There are five main techniques for writing titles:

1. Include core keywords, about 3-5.

2. The position of core keywords should be placed as far forward as possible to conform to Amazon’s crawling algorithm.

3. Strictly abide by Amazon’s title writing format and use punctuation correctly.

4. The characters should be simplified to avoid too many characters to be displayed in full.

5. Be careful to avoid mistakes in expression.

6. Main picture

An eye-catching main image can significantly increase the click-through rate of your listing.

The basic requirements for the main image are as follows:

1. The product should preferably account for about 85% of the main image. By refining, such as adding some gloss and shadow, to enhance the beauty and texture of the product.

2. The impact of drawings on consumers is also very important, and drawings can be made from the directions of use scenarios, product specifications, and instructions for use.

Three or five o’clock

Like the title, the five-point description is also a textual description for the product, and it can hold more characters.

The five-point description writing skills are as follows:

1. All five selling points are written in full.

2. The characters are concise, and each individual selling point has a subtitle.

3. Edit the content that consumers are most concerned about.

4. Accurately describe the core functions of the product.

5. A+ page

Amazon’s A+ is actually the detail page of domestic e-commerce. Doing a good job of the A+ page will help win those more rational and cautious consumers.

Cross-border operation training services include product operation, advertising optimization skills, product detail page design, etc. Interested friends can search for us!