Five Effective Strategies to Prevent Amazon Product Listing Hijacking
In addition to knowing how to remove hijackers from Amazon listings, Amazon sellers also need to know how to prevent this from happening. Below are some strategies you can use to protect your Amazon marketplace brand, sales, and revenue. Five effective strategies to prevent Amazon product listing hijacking include:
1. Sign up for Amazon Brand Registry
The Amazon Brand Registry process is one of the most effective ways to avoid Amazon hijackers. Apps that can be launched through an Amazon Seller or Vendor account must include:
① The brand name of the seller;
② Seller’s trademark registration number;
③ The seller’s related product category listing;
2. Add branding to products and product packaging
Products should be branded in addition to the Amazon Brand Registry program. For example, there will be logos that add brand names to products and product packaging. This makes it difficult for Amazon hijackers to copy products, and it is easy for buyers to learn about products from fakes.
3. Product registered trademark
If not, please trademark the product.
Trademarks are one of the best resources when it comes to fighting Amazon listing hijacking, so don’t wait. In most cases, it takes 9 to 18 months to complete a U.S. trademark application and trademark registration. After obtaining the certificate, please remember to register with Amazon Brand Registry, now TM can also apply for Amazon Brand Protection.
4. Product bundle sales
Product bundling can be used to reduce the chances of Amazon hijacking product listings. With product bundling, multiple products can be packaged together for buyers to use. So if someone wants to hijack a seller’s listing, they need to put in a lot more effort to copy the seller’s listing.
If a seller decides to bundle a product, make sure that the bundled product is reasonable.
- Independent online sales of products
The seller’s products can also be sold on independent sites. With this preventive Amazon listing hijacking tactic, sellers don’t leave the Amazon marketplace. Instead, sellers provide references that Amazon can use to verify seller ownership and remove third-party fake sellers. Some sellers who use this strategy choose to create product pages without shopping cart functionality.
However, if the seller wants to earn more sales and revenue, the buyer should visit the seller’s website and buy the product. In this way, you can become a buyer through search and other channels, and you can also build a corresponding independent website.