How Amazon Stores Can Effectively Reduce Advertising Spend
With the rapid development of Amazon’s cross-border e-commerce platform, the period of traffic dividends is gone, and the cost of traffic acquisition is becoming more and more expensive. It is a common method for Amazon -operated merchants to attract traffic through advertising. With the increasing number of merchants, the advertising competition is becoming more and more fierce. For Amazon-operated merchants, how can we effectively reduce advertising expenditure?
- Segmented keyword pricing
Category big words: Category big words have high prices and competition, and focus on running words to increase exposure.
Core keywords: Focus on conversion and need to be continuously expanded to facilitate accurate and efficient delivery in the later stage. It can be set to high bidding and high budget, which is more conducive to order transaction.
Other supplementary words: brand keywords, complementary related keywords, suitable for low prices.
Set negative words: words not related to products and words with high acos and low conversion.
- Planning to adjust the advertising position
Amazon’s CPC advertising methods include: Sponsored Products, Sponsored Display, and Sponsored Brands. SP and SB advertisements are placed in the product ASIN orientation, and only for keywords and product positioning on the site; SD ads are placed in the direction of designated groups and can be placed inside and outside the site.
New product period: Focus on search advertising, do a good job in keyword optimization and natural ranking search.
Product growth stage: Observe the CTR and CR of search advertisements, and gradually begin to place commodity advertisements.
After the product sales are stable: you can start to place display-type advertisements, and progress layer by layer, so as to achieve high product sales.
- Reduce the cost of advertising payment
With the increase in the platform’s peak season and big promotion traffic, the increase in the unit price of the advertisement click rate directly leads to an increase in the advertising fee. In addition to optimizing the ads placed, sellers can also reduce the advertising cost of card products, so as to increase the advertising budget space while saving costs.
Amazon’s store opening to reduce advertising spending is not directly reducing the budget, but improving traffic and conversion rates by optimizing advertising. The same advertising cost, getting more traffic and leads is the ultimate goal. Provide a full range of services such as Amazon store opening, Amazon operation, Amazon product selection, and Amazon operation training. Interested sellers and friends may wish to contact us!