Energy crisis prompts Europeans to buy Chinese electric blankets
On September 25th, a news of #Europeans bought a Chinese electric blanket# rushed to the hot search, causing heated discussions among netizens. Due to various energy crises in Europe, the price of natural gas in the EU has soared to historical highs, and the cause of this crisis may be the outbreak of the Russian-Ukrainian war.
In order to survive the cold and save costs, Europeans have begun to prepare thermal equipment such as heat pumps and electric blankets. Among the many thermal equipment, electric blankets have become the most popular item exported from China to the EU. For Chinese manufacturers and cross-border sellers, selling electric blankets to Europe has become a new business this year.
Europeans buy explosive electric blankets
According to customs data, China exported nearly 1.3 million pieces in July, a month-on-month increase of 150%.
According to data from the China Household Electrical Appliances Association, since 2022, the export value of most home appliance products to Europe has shown a downward trend, while the growing categories mainly include air conditioners, electric water heaters, electric heaters, electric blankets, and hair dryers. The cumulative export value scale from January to July They were US$1.99 billion, US$130 million, US$490 million, US$33.4 million, and US$160 million, of which electric blankets led other categories with a growth rate of 97%.
In terms of specific countries, compared with the hot sales of electric heaters and air source heat pumps in some countries, the import demand of electric blankets in various countries has increased simultaneously, among which Greece, Italy, Poland, Germany and the Netherlands have all doubled.
On Amazon, the price of electric blankets is generally around 50 euros to 100 euros. It can be seen that European residents prefer electric blankets that are cost-effective and consume little energy.
About the export of electric blankets
The first and most important thing is safety. As a contact-type electric heating appliance, the electric heating blanket is woven or sewn into the blanket with a special insulating and standard soft cord-type electric heating element in a coiled shape. Heat, electric blankets need to ensure the safety and stability of plastic and other accessories while rapidly heating up.
The second is to comply with the electrical standards of the European Union or related countries. Chinese electric blankets exported to Europe must apply for CE certification. The EU CE certification of electric blankets involves the EMC Directive (2014/30/EU) and the LVD Low Voltage Directive (2014/35/EU).
It should also be noted that different countries have different usage habits for electric blankets. Many common domestic styles need to be localized and improved. Chinese people use electric blankets under the bed, while Germans prefer to wear them. At the same time, different countries have different power supplies. Power also needs to be adapted.
In a word: Although the current heating equipment market is hot, it is necessary to make products that meet localization and meet market demand.
Other forecast hot products
Under the craze in Europe, many sellers began to stock up for the upcoming Black Friday. In addition to heating equipment such as electric blankets, hot water bags, down jackets, cotton slippers, thermal pajamas, portable ovens and other products are also worthy of attention.
And because of the European households and restaurants affected by the energy crisis, the demand for energy storage equipment will also increase. Relevant sellers suggest stocking power banks, power cords, etc.