How to quickly pass the Amazon category review?
I believe that sellers all know that Amazon has restrictions on some products, not what they want to sell. For example, some products are not allowed to sell, and some products must pass category review; if the seller does not pass category review, then those products cannot be sold. These products that need to pass the review, because the business threshold is higher than ordinary products, the competition is lower than ordinary products. So, how do sellers determine whether a product needs category review, and how to quickly pass the category review?
Determine whether the product needs category review.
Go directly to the Amazon backstage and search for the categories and products that need approval in the search box.
After obtaining the search results, click on the corresponding knowledge point to see which products require category review. Although it is very convenient to use the direct query method of Amazon’s background, it does not include all categories that require category review, such as lamps, toys, etc.
So many times, we need to do further operations. The specific operation method is as follows: Search for similar products in the Amazon front-end, and then enter the product asin in the Amazon back-end to try to sell. If you see the following screen when you add a new product in the background (reminds you that approval is required to publish a product of this brand, and there is an apply to sell button), the product may need a category review. Note that if the asin itself has brand protection, so when we verify, such a prompt will also appear.
- Data and Processes Required to Pass the Category Review
Most of the time, we will first upload the product to trigger category review, then find the corresponding trigger category review item, click the Transfer to Application button, and jump to the interface for submitting category review materials. When submitting materials for category review, not only the materials required for each category are different, but also the materials submitted by distributors and producers are also different. Generally speaking, the information that the dealer needs to submit is relatively simple. It only needs to submit a purchase invoice that meets all the requirements of the platform at the same time. However, if the seller is a manufacturer, the information to be submitted may be more.
Manufacturers may face additional requirements, such as providing a picture of the product’s outer packaging and a picture of the product itself. The manufacturer’s name, address, contact information, etc. must also be reflected in the outer package drawing. In some special categories, the platform also needs to provide corresponding qualifications, certifications and even pictures of the production process. If your information does not meet the requirements, the chances of successfully passing the review will be very low.
- View the results of the category review and alternatives
When a seller submits materials for review, how to check whether the category review has passed? Click View Sales Request. If the category you are applying for has been approved, there will be a page similar to the image below. There is a button on the page to publish the product, indicating that the review has been passed. If the seller feels that the probability of passing the operation is too low, he can also go to the service provider to do it.
The above is the whole content of the toy category review shared with the sellers, I hope it can help everyone.