How to prepare for the holiday shopping season with cross-border operations training

In the second half of 2022, Amazon sellers are all preparing for the holiday shopping season. For Amazon sellers, the peak season is the best period of the year to make money, and it is also the most stressful period. Preparing in advance can maximize profits. Today, the cross-border operation training class will share with you how to prepare for the holiday shopping season.

1. Prepare the product

Sellers can prepare product descriptions and listings by adding high-frequency keywords that consumers frequently search for. For example, include words like holiday, christmas or gift in the title so shoppers looking for gifts can find our products in the search area.

1. Reserve sufficient inventory

Successful Amazon store operations require accurate inventory forecasting. In the run-up to the peak season, sellers need to keep an eye on inventory to make sure they have enough stock to meet anticipated demand.

1. Price

Just like domestic e-commerce, in the holiday season, merchants should give buyers as much discounts as possible. The greater the promotion, the better the sales. Generally speaking, Amazon promotions have coupons and Prime exclusive discounts, the differences are as follows:

The audience of Prime exclusive discounts is mainly some members. Just like when we purchase members during the warm-up event, the exclusive discounts of Prime members are more influential; the audience of coupons is all users, including all groups, and the scope of influence for holiday promotions will be more influential. Big!

1. Profit

There will be promotions during the festival, but the gross profit must be calculated. Whether it is necessary to raise the price in advance and then make a discount, it needs to be adjusted according to the situation. In addition, promotion also depends on the product. If the unit price of the product itself is very low, if it is promoted again, there will be no profit margin at all.

1. Prevent hijacking

Peak season is the most profitable time for all sellers, so co-selling sellers are also very active, and you need to pay attention to whether your products are being co-sold.

1. Store safety

If the store has performance problems, it is necessary to promote the store to issue orders in advance to meet the standards of the store’s various indicators. Avoiding coupons and Prime-exclusive discounts won’t do.