Advantages of Amazon Selling Advertising Live Streaming

The real-time data stream provides 7x24-hour, hourly advertising data increments of real-time data for all levels and dimensions of advertising for Amazon sellers. The biggest highlight of the real-time data stream is “real-time”. As long as all advertising indicators generate data, they can be reflected in the graph in real time. So what are the advantages of Amazon Store Ads real-time data streaming?

1. Accelerates the cultivation of key keywords, which is convenient for consolidating the position of keywords

Sellers who open a store on Amazon can see the hourly trend of keywords and 7*24 hours of exposure, conversion, and changes in CPC, so that they can make targeted bidding adjustments for key keywords in combination with the timing price adjustment function.

1. The timing price adjustment of ad groups is more accurate, improving the conversion rate and reducing ACOS

Sellers who open a store on Amazon can not only see the 7x24-hour traffic changes and conversion changes, but also the hourly CPC changes, which brings a completely accurate reference to the automatic bidding adjustment for ad group placement.

1. Better understand the advertising performance of the products and optimize the advertising investment

On the one hand, you can view the performance of all advertisements related to the product from the dimension of the product SKU. On the other hand, you can learn about the performance of important ads by multi-selecting the ad campaigns or ad groups related to the product. This way, we can further analyze which ads are working or not and how to adjust them.

1. More purposeful setting of advertising space bidding leverage

Through the data stream, sellers who set up a store on Amazon can see the ad slot data for each placement, each ad group, and 7x24 hours of indicator changes. In this way, there is a clear data reference for how much bid ratio should be set for different ad slots.