How to do product research in cross-border operation training courses
For merchants who want to open a store on the Amazon platform, product research and market analysis are important cornerstones of the preliminary selection work. Only by grasping the market can they integrate into the market faster. The cross-border operation training course is launched to provide technical services for more cross-border merchants. Let’s take a look at how to do Amazon product research.
- Do your research manually on Amazon.com
To manually research popular products on Amazon, brands need to start with Amazon’s best-selling item in a category, explore the category’s subcategories and gradually narrow down the niche. Also, utilize the Google Keyword Planner to see if these products have search volume, which is an indication of the level of demand in the market.
- Use chrome extensions to research products in your niche
Using a chrome extension can help brands conduct keyword research on Amazon: such as: Jungle Scout, Jungle Scout shows brands the monthly sales of a product, and showcases products with less competition, Jungle Scout’s analytics can help brands quickly and efficiently narrow down what they’re good at range of products or industries.
- Find market gaps
Find gaps by researching products with high monthly sales and low competition with a chrome extension. Or brands can find gaps in the market by reading customer reviews in the niche of competing products.
Businesses can make substantial profits selling products on Amazon, but it is critical that they be able to offer unique, budget-friendly products with minimal competition in order to truly succeed on the Amazon platform.