The hidden factors that Amazon's agency operation affects listing
As we all know, the quality of listing is an important indicator to determine the conversion effect of products. High-quality listing can not only improve product ranking, but also improve conversion effect, which is very important for Amazon e-commerce merchants. Amazon agency operation is to provide account agency operation services for Amazon e-commerce merchants, helping merchants optimize stores and products, and help increase sales and traffic. Let’s take a look at the hidden factors that affect listing.
- Insertion order conversion rate
The impact of the IO conversion rate on listings mainly depends on the proportion of the listing advertising orders. Therefore, the IO conversion rate of new products is very important, while the impact of old products is relatively small.
- Feedback of the store itself
Although the feedback of the store itself is not directly displayed on the link, it will still have a certain weight in the process of creating a listing, and buyers can also see the seller’s feedback when they click on the store. Therefore, it is also one of the invisible factors.
- Brand influence
Brand influence requires a long period of dissemination and influence. Only when there are constant influencers and advertisements to promote products and expand to a certain brand influence, so that buyers will think of your products when they buy this category of products, then the brand Influence is gradually built up.
- Warranty
Quality assurance is the best promise to protect consumers’ rights and interests. If there is a quality assurance statement in the listing, buyers will undoubtedly feel more at ease. When there is an after-sales problem, the first thing that comes to mind is the buyer, not the bad review, which reduces the bad review rate. .
Amazon’s agency operation services include Amazon store opening, product selection, advertising optimization, listing optimization, cross-border logistics, and more. Friends who want to do cross-border e-commerce but suffer from lack of resources, may wish to come to Huaju to learn about our Amazon agency operation service.