Cross-border e-commerce seller training how to create high-quality social media content
Social media platforms are the main source of off-site drainage for cross-border e-commerce sellers. Different social media platforms have different presentation forms, just like novels, news, short videos, and live broadcasts. Different platforms correspond to different user groups, and all It is based on flow. So, how does cross-border e-commerce seller training create a high-quality social media platform?
- Choose the right display
High-quality marketing content is inseparable from exquisite advertising pictures. You can select beautiful display pictures that match the product through some design websites. In addition, you can also combine the characteristics of each social media to do what you like.
Note: The text ratio of the display image should not exceed 20% of the overall image. A reasonable combination of images and text will make your display image more attractive.
Second, with a wonderful video
The popularity of smartphones and the prevalence of live broadcasts make users more and more like dynamic marketing content. For example, in Facebook’s algorithm, content with video can get priority for display. Therefore, in addition to the output of high-quality text content, it can also be used with high-quality video for promotion.
- Consider the user’s visual experience
Nearly three-quarters of the world’s population uses a mobile phone, and most of the time users spend on social media is also on mobile devices. Posts, images or videos edited on social media platforms need to consider size, typography and visual effects on mobile.
- Encourage Clicks
In social media content marketing, it is necessary to give direct guidance to users, and do not allow users to guess their intentions. You can include specific calls to action in prominent locations to encourage users to click.
Five, from the customer’s point of view
When creating content on social media platforms, it is not to lay out advertising words at will, but to write high-quality content based on what users think and from the perspective of users.