Why do sellers who open cross-border stores fail to be independent websites?
With the surge in the popularity of Amazon’s cross-border store opening, more and more sellers have opened stores on the Amazon platform in recent years, and many Amazon sellers have set up teams to become independent foreign trade stations. Why are many sellers who set up cross-border stores on Amazon unable to do independent websites? The main reasons are nothing more than two aspects, one is the selection of products, and the other is drainage.
- No choice
Amazon cross-border shop sellers do independent stations, and often skip the product selection process. The following are two common situations:
- Directly handling platform products
Many Amazon cross-border shop sellers do independent stations, skip the product selection process, and directly store Amazon’s goods on independent stations, from product pictures, product descriptions, to prices, all are synchronized one-to-one. This operation not only has a huge workload, but also generates a large number of product landing pages and SKUs.
- Destocking
Many Amazon cross-border shop sellers do independent stations to destock. But in fact, the reason why users are willing to place orders on independent stations is more based on the “speciality” of independent station products. Indie selection is half the battle, so instead of selling ubiquitous products on indie sites, sell something fresh, amazing, and special.
- No drainage
We can often hear sellers who open cross-border stores on Amazon complain: Independent sites are too expensive! Many Amazon sellers use Amazon’s style of play on independent sites, but in fact Amazon’s algorithm mechanism does not apply to independent sites.
Amazon has a way of playing, optimizing Listing + placing ads on Amazon + brushing good reviews. With the continuous investment of advertising, the order will gradually increase, and the number of comments will gradually increase. This is because the ranking mechanism in Amazon is largely based on the performance of the store and the feedback rating of Listing. Therefore, the advertisement has been placed for a long time, the number of orders has increased, and the number of comments has increased, and the natural ranking will gradually rise.
However, if you switch to an independent station, if the product is not recognized by users, no matter how much advertising is invested, it will only be in vain. Therefore, diagnosis is very important to the root cause of the disease. If you don’t even understand the rules of the platform, then it’s natural to play and go wrong.