The difference between cross-border operation training Amazon platform and off-site
For cross-border e-commerce sellers, the Amazon platform and off-site drainage channels should be very familiar, and there are many sellers engaged in the operation of the Amazon platform. So, what are the differences between the Amazon platform and the off-site platform? Cross-border operation training brings knowledge and answers to the vast number of cross-border sellers, let’s take a look at the differences between them.
First, the SEO mechanism is different
The ranking mechanism of SEO on Amazon’s website is completely different from that of SEO on independent websites. Amazon pays attention to increasing the number of product reviews through an increase in the number of orders, so as to obtain ranking and traffic on the site. On the other hand, the Google SEO of an independent website focuses on the quality of the website’s content, as well as the quality and quantity of external links. It has nothing to do with the number of reviews on the products on the website.
- Different ROI requirements
Amazon’s advertising pursues immediate ROI, which means return on investment. The independent website is different. If the advertisement runs well, it is naturally the best. If the advertisement runs poorly, either change the product, or collect user data, and then convert it through remarketing. The advertising fee for some categories is indeed relatively expensive, and the ROI of advertising is not correct. It is unrealistic to achieve profit only by advertising, and it is only possible to convert customers through remarketing.
- Different drainage channels for independent stations
Independent site drainage, different products are suitable for different drainage channels, and channels need to be selected based on the characteristics of the product itself. If you rashly advertise without analyzing what drainage channels are suitable for the products you sell, it will be difficult to achieve good results.
For cross-border sellers, no matter what platform they are on, the most important thing is to learn the rules of the platform and master the operation method, so that they can enter the market calmly and return with a full reward. Provide cross-border operation training services, if you are interested, you can sign up.